BeamWriter was designed to help you get that initial contact with potential new customers and partners when presenting or displaying at a show or fair.
With BW4 this is easier than ever. Place a beacon on your stand or in the lecture hall and beam a ‘Get the Email’ service. Your future customer receives an email with key information, invitation to a lottery – or anything else that works in your setting.
When you are done, press the ‘Statistics’ icon to share the resulting list of email addresses for the people who requested your mail.
When you put a beacon in a room and set it to beam an email service on permanent basis, you build-up a database of visitors over time.
Share the resulting list in an email to yourself and you have an excellent starting point for follow-up.
In this post we will walk you through the steps you need to take to get and assign Beacons to Rooms. Note that as of now, only Estimote Location beacons (the newest model) are supported.
Start by ordering your beacons directly from Estimote (www.estimote.com). Order standard beacons (not ‘stickers’). Depending on the size of the room you want to put the beacon in and where in the room you can put it, you may need more than one beacon. The maximum range of the beacon can be found on Estimote’s web site, but is something like 80 yards / 70 meters. NB – make sure you use a real email address that you have access to when ordering. The email becomes you Estimote user name – and you will need it.
When you receive your beacons, you need to create an Estimote account using the same email address you used when ordering.
Once you have the beacons in hand and an account set up with Estimote, the beacons must be transferred to email@example.com:
Make sure all of them have the Estimote default UUID (B9407F30-F5F8-466E-AFF9-25556B57FE6D)
Click Transfer at the top of the screen
Type the email address of the new owner – ‘firstname.lastname@example.org’. Be careful when typing (copying recommended) the email address. If you make a mistake and there by accident is someone registered with the email you did type, you need to ask them to re-assign the beacon to you (see ‘Have beacons, but can’t access them?‘ ) or get Estimote’s help. Unfortunately we cannot do it.
The beacons have now been transferred and can be used in the app. You still have to claim them though. You do this by pressing Room and either creating a new Room or editing an existing. If you make sure the beacon is no more than half a metre away from your phone, the ‘Add new beacon’ button will light up after a little while. Once lit up – press it to see the new beacon(s), then press ‘claim’ on the beacons. They are now put into the room.
You can later free the beacons up again. They remain your beacons and cannot be claimed by anyone else and you are free to assign them to a different room.
Rooms, Beacons and tailored advertising – version 4.0 makes BeamWriter more versatile than ever.
Put a physical beacon in a lecture hall, meeting room or on your stand and let it beam your web site or engage your audience.
Use your iPhone or iPad to set up and manage your Rooms and Beams – and do your beaming.
Tailor your Advertising Profile. Advertise your beams in a room you own or have access to, use your iPhone or iPad as a virtual beacon or use web-codes. Web codes allow your remote audience or listeners without iPhones, iPads or Androids to access your services by entering the code at www.beamwriter.com.
A key change is that beams now live for a predefined time and remain available even if you stop beaming from your phone. Unless you want to use it as a virtual beacon, you no longer need to tie up your phone beaming, but can use it for other stuff!
Watch this space over the coming days as we take you through the new features of BeamWriter 4.0.
I give a lot of presentations. Before BeamWriter, involving the audience in impromptu polls, sharing additional information or getting questions from people online – or without having to pass a microphone around – could be anything from a hassle, to expensive to not possible.
BeamWriter was built to address this – make it super easy to involve the audience when giving a presentation or exhibiting at a trade show.
Once installed on your iPhone or iPad, creating an account and starting beaming takes a few minutes at most.
Your audience don’t have to log in – they pick up your Beam automatically when the app is running.
I now find that enriching my presentations and engaging my audience is easy enough that I don’t need an event team to support. I don’t need a bespoke polling solution or text-messaging solution for questions, and sharing a link to a copy of my presentation or collecting the email addresses of the audience, is feasible even when alone at a trade show.